For most artists, having a solid social media presence is an integral part of their promotional efforts. It’s a great way to grow a fanbase, interact with those fans, and even build up some connections with collectors. There’ve been quite a few artists who have quit their day jobs and been able to make art full-time due to the opportunities social media presented. However, no matter how many great things can be said about social media, it’s not free from issues: ever-changing algorithms, work being shared without credit, and, the one that concerns me the most, being reliant on a service that ultimately answers to their investors as opposed to their users.
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